Advocacy
In Action
Reimagining aging with bold ideas, dynamic programming and community-powered impact
Our Mission
Welcome to AgeUp – where Ombudsman Services of San Mateo County has evolved into something bigger. We’re still your fierce advocates for residents’ rights, but now we’re also trailblazers, building solutions that didn’t exist before.
AgeUp isn’t just a rebrand. We’re charting new territory in how communities support aging with dignity.
Programs
OMBUDSMAN Services
A free, confidential service dedicated to protecting the rights and dignity of residents living in skilled nursing facilities, assisted living communities, and board & care homes throughout San Mateo County.
Learn MoreVolunteer Connector
AgeUp is proud to provide support to Bay Area seniors and disabled adults. We are powered by advocates, educators, and allies.
Learn MoreElder Justice
Through compassionate outreach and practical education, our Elder Justice program empowers communities to respond to and prevent harm.
Learn MoreSupport Groups
We partner with trusted organizations to offer inclusive, compassionate support groups for older adults, caregivers, and families.
Learn MoreAdvocacy
From local education to statewide policy change, we stand up for dignity, rights, and justice — making sure every voice is heard and every life is valued.
Learn MoreClasses & Events
Whether you’re a caregiver, aging services professional, or simply curious to learn more, our programs offer meaningful ways to grow, connect, and make an impact.
Learn MoreFacility Visits Per Year
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Make a Difference

Your time, skills, and support fuel real change. Join us in protecting rights today while building a better tomorrow for all of us.
What Our Clients Say
FAMILY MEMBER
TESTIMONIAL
“When my mother’s health began to decline, I felt overwhelmed navigating the healthcare system. The Ombudsman became our advocate, guiding us through understanding Mom’s rights and choices. Betty was instrumental in getting her enrolled in Medi-Cal, enabling her to remain in her community. Her kindness and support made an enormous difference for our family.”
— Linda R., Daughter of a Long-Term
Care Resident
Care Resident
ACTIVITY DIRECTOR
TESTIMONIAL
“We’re thrilled about AgeUp’s Kindness Crew! Our facility has limited funds for activities, so having volunteers bring engaging programs will significantly enrich our residents’ lives. Everyone is excited, and we can’t wait to get started!”
— Jennifer T., Activity Director
NURSING HOME ADMINISTRATOR
TESTIMONIAL
“The training offered by AgeUp’s Ombudsman team has substantially enhanced our care staff’s capabilities. Our staff now feels more confident, and residents are receiving better care. The Residents’ Rights Bingo was both fun and educational. We greatly appreciate AgeUp’s ongoing support and expertise.”
— Michelle L., Nursing Home Administrator
RESIDENT
TESTIMONIAL
“Kirsten was amazing at helping me communicate with the facility staff. Her support provided such comfort—it felt like my mother was right there by my side.”
— Anonymous, Daly City Resident
RESIDENT
TESTIMONIAL
“I couldn’t believe how quickly Nicki resolved my issue. I had struggled for so long to get someone to listen, and after just one conversation, she ensured my voice was heard. The Ombudsman has more influence than people realize!”
— Anonymous, Resident at an Assisted Living in Redwood City